“诚信无价”这是海鸥人提出的响亮口号。诚信虽然是无形的，但海鸥却把诚信当成资源来开发，并搭建了以诚信为核心要素之一的企业文化平台，确定了 " 以诚信打造精品、以诚信立足市场、以诚信取信社会、以诚信铸就名牌、以诚信赢得未来 " 的经营理念。
在海鸥管理层中流传着这样一句话：竞争对手并不可怕，可怕的是对用户失去诚信。的确，市场经济条件下，失败可能是暂时的，但失信则会让你成为永远的失败者。历史告诉我们，要做百年企业，必须讲求诚信。因为，市场经济是法制经济，是信用经济。只有遵循这一规则，企业才能永续经营。企业是员工、用户、供应商、经销商的利益共同体 , 只有都获益、都满意，这根链条才能运转 , 而维系链条运转的就是相互之间的诚信。
在市场开拓过程中 , 海鸥还从各个环节抓好信用体系建设，建立健全内部信用管理制度、包括合同信用、产品信用、财务信用、完税信用等。
"Sincerity is priceless", which is the slogan brought forward by haiou personnel. Though sincerity is intangible, haiou regards sincerity as a resource to develop and builds an enterprise culture platform with sincerity as one of the core elements,specifying the management conception of "creating fine products by sincerity, finding a foothold in the market by sincerity, getting reliance from society by sincerity, casting famous brand by sincerity and winning the future by sincerity".
There is a sentence spread among the administrative levels of haiou that the competitor is not fearful, but it is fearful to lose sincerity to customers. It is certain that under market economic condition, failure is temporary, but breaking faith will make you always be a loser. History told us that we must keep our promises if we want to establish a permanent enterprise, as the market economy is legal economy and faith economy. Only through abiding by the principle, can the enterprise realize sustainable management. The enterprise is an interest commu-nity of employees, users, suppliers and distributors, only after all of them get profits and are satisfied, can this chain function.And the one that links the chain to function is faith between each other.
During the development of the market, haiou also stresses the establishment of credit system from each chain, and establishes complete internal credit management system including contract credit, product credit, financial credit and taxpaying credit etc.